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Google Ads
Our strongest offer. Search, Performance Max, and remarketing engineered around one thing: profitable customer acquisition.
- Full-funnel campaign architecture
- Ongoing testing & bid strategy
- Transparent, revenue-tied reporting
Toronto & GTA · Performance Marketing Agency
Growth starts with a shift.
We turn ad spend into revenue. Google Ads, SEO, and paid social for ambitious Canadian businesses — no vanity metrics, no guesswork.
EN / FR — We work in English & French
10+ years turning ad spend into revenue
100% founder-led, no account managers
1 company per trade, per city
Our roots
Proudly built in Toronto.
Serving ambitious businesses across Canada and beyond.
What we do
Four services. One partner.
Instead of juggling five vendors, you get one senior partner covering the four things that actually move revenue — each done properly, all working as one.
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Paid Social Advertising
Meta, Instagram, TikTok, and LinkedIn campaigns built for pipeline — not likes. We turn social from a brand expense into a revenue channel: recapturing lost visitors and creating demand with consumers and businesses alike.
- Campaigns across Meta, Instagram, TikTok & LinkedIn
- Retargeting that wins back lost visitors
- Creative testing, audiences & full-funnel strategy
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SEO & AI Search
Local SEO, technical SEO, and AI Search Optimization — so customers find you on Google, ChatGPT, and whatever comes next.
- Local SEO that wins the map pack
- Technical audits & content strategy
- Visibility in AI answers & overviews
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Conversion Optimization
Landing pages, GA4, and tracking that turn your existing traffic into more calls, quotes, and booked jobs.
- High-converting landing pages
- GA4 setup & event tracking
- A/B testing & funnel analysis
Why TwistShift
Built different, on purpose.
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Depth over breadth
Four services, mastered. No organic posting, no content calendars, no "full-service" fluff — just the disciplines that drive revenue.
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Revenue, not vanity metrics
Every report ties spend to leads, cost per lead, and revenue. If a metric doesn't connect to your bottom line, we don't report it.
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You own everything
Your ad accounts, your data, your tracking — always in your name. No hostages, no lock-in, no long-term contracts required.
"Most agencies optimize for impressions. We optimize for the phone ringing."— Ezzeddine, Founder of TwistShift · You work with him directly, never an account manager
Who we serve
Specialists in high-trust industries.
Five industries, one obsession: profitable growth. Home services are our home turf — and we speak fluent mortgage, dental, legal, and insurance too.
Priority
Home Services
HVAC, plumbing, roofing & electrical
Dental Clinics
Implants, orthodontics & cosmetic
Law Firms
PI, immigration, family & defence
Mortgage Brokers
Purchase, refinance & renewals
Insurance Brokers
Home, auto & commercial lines
Fintech & Financial
Lenders, advisors & platforms
The operator behind the agency
Before TwistShift, Ezzeddine spent 10 years leading digital marketing inside these industries — as an operator, not a vendor.
InsuranceTelecommunicationsFintechConsultingE-commerce B2BE-commerce B2C
Exclusivity by design.One company per trade, per city — we never work with your competitors. Founding partners lock in preferred rates.
Apply now
The TwistShift Growth Loop
From first call to compounding growth.
A clear, honest process. You'll always know what's happening, why, and what it costs.
Deep-dive audit
We tear down your ads, site, tracking, and competitors — then show you exactly what's broken and what's possible. Free.
Growth roadmap
A prioritized plan with honest timelines: what Google Ads can do in weeks, what SEO compounds over months.
Launch & learn
Campaigns, pages, and tracking go live. We test aggressively and kill losers fast — your budget is treated like our own.
Scale & compound
Winners get fuel. Monthly reviews tie every dollar to revenue, and the system keeps improving.
FAQ
Questions? Answered.
Because depth beats breadth. Most agencies sell everything and master nothing. We focus on Google Ads, paid social, SEO, and conversion optimization — the four levers that directly drive revenue — so every dollar you spend is handled by deep expertise, not divided attention. (And no, we don't do organic posting or content calendars.)
Yes. We're based in Toronto and serve the entire Greater Toronto Area, and we work remotely with businesses across Canada. Performance marketing is location-independent — what matters is your market and your numbers.
Google Ads typically shows meaningful data within the first few weeks, since you're buying existing demand. SEO and AI search visibility compound over months. Conversion optimization lifts the value of all your traffic from day one. On our first call we'll give you an honest timeline for your specific situation.
No. We don't believe in locking clients in with long-term contracts. Performance should earn retention, not paperwork — if the numbers work, you'll want to stay.
AI Search Optimization means making your business visible where people now ask questions: ChatGPT, Perplexity, and Google AI Overviews. We structure your content, entities, and authority signals so AI systems cite and recommend your business — not your competitors.
Every report ties spend directly to business outcomes: leads, cost per lead, and revenue — not vanity metrics. You get transparent GA4 dashboards and plain-English summaries, and you always own your ad accounts and data.
Ready to make the shift?
Tell us about your business. You'll get a free, honest assessment of your ads, SEO, and conversion opportunities — no pitch, no pressure.